MiiR was introducing its new patented line of drinkware called TrueEnamel. A fusing of the old enamel feel, with new vacuum insulation technology. The goal was to create a video to generate buzz around the launch while showing off the new line. I started by creating a node-based material in Redshift to accurately represent the properties of the enamel finish. Then I created stark white stone textures to help the reflective material pop and bring out the texture of the enamel. Finally, I applied subtle camera movements to let the sheen and lighting do some of the heavy lifting.

DIRECTED / DESIGNED / MODELED / TEXTURED / ANIMATED: Brian Boush

TOOLS USED: Cinema4D, Redshift, After Effects