MiiR was in search of a brand awareness ad that casts a broad audience net. The goal was to not appeal to one particular audience group but be generic in nature to gain audience insights. My strategy was to utilize MiiR’s hero product as the center focus while utilizing abstract imagery to support a VO overlay. I leaned into MiiR blue, and black for a color palette, with pops of gold to nod to the theme: Stand Out.

DIRECTED / DESIGNED / MODELED / TEXTURED / ANIMATED: Brian Boush

SCRIPT: Anne Parrin

TOOLS USED: Cinema4D, Redshift, After Effects, Illustrator