MiiR for Business

MiiR needed a video to promote their new B2B tool on their website. The ask was to create a video that generates hype around the new tool all without showing the actual interface so future updates could be made to the UI. My solution was to use abstract representations of the UI, and exaggerated interfaces to promote an easy-to-use tool. I wanted to take the user through the entire journey from logging onto www.miir.com to visualizing their custom-stocked storefront. To achieve this I created a generic coffee shop lockup and utilized it as the business logo throughout the journey.

DIRECTED / DESIGNED / MODELED / TEXTURED / ANIMATED: Brian Boush

TOOLS USED: Cinema4D, Redshift, After Effects, Illustrator